Nike Globalizing the Sportswear Industry - 1250 Words

Nike case Grachya Ovsepyan Alexander Kopenkin 2011 Nike – Globalizing the Sportswear Industry 1. Evaluate Nike’s business strategy. Does Nike have a sustainable competitive advantage? According to the text, there are four cornerstones in Nike’s strategy: 1) Deepening its relationship with customers. There are some obvious ways of having a â€Å"deep relationship† with customers such as taking into consideration results of various enquiries or following current trends like many companies do. Nike does that, too. But apart from that it really has tight relations with its customers. For example, Nike was one of the first companies that introduced the opportunity to customize its products according to every client’s individual†¦show more content†¦We can see that the company’s WACC in 2004 was 8,8 In order to make FCFF and DCF calculations for future time period, we have decided to go the easy way and forecast only those lines of Balance Sheet and PL that are necessary, rather than making a forecast for the whole financial documentation. In the table below you can see the current historical data. | |2003 |2004 | |Sales | 10 697,00 | 12 253,00 | | Growth rate | |15% | |CAPEX | |-276,50 | |EBIT | 1 229,30 | 1 549,70 | |DA (from CF) |Show MoreRelatedNike, an International Business2766 Words   |  12 PagesContents Table of Contents 1 Introduction 2 Brief Historical of NIKE 3 Financial Statement 5 Total Revenue 6 Operating Income 6 Net Income 6 Recent News of Nike 7 PESTLE analysis 8 Political 8 Economic 8 Social 9 Technology 9 Marketing Strategies 11 Conclusion 12 References 13 Introduction In this assignment, we are going to study about the Nike in its home country, United State (U.S.). We choose Nike as our study due to; firstly, most of our team members like sporting